El Patio Beer-Company
(Class Project)
The "El Patio Beer Company" project focused on creating a vibrant and inviting app and responsive website for a local brewery. The redesign aimed to reflect the brand's identity, improve user interaction, and provide a seamless experience for online ordering and event bookings.
Logo
Project Overview
Tools: Figma, Adobe Illustrator
Role: UX Designer
The problem:
“El Patio” is a beer-garden located in Miami, they would like to implement and app that allows customer order food and beverage.
The goal:
Create an user-friendly app and a responsive website that allow user order and pay tabs on their phone.
User Research
User Research Summary
The user research highlights a collective desire for an Website that seamlessly integrates the essential functionalities of a beer garden experience. Users prioritize convenience, efficiency, customization, and a user-friendly interface. The key features desired are comprehensive menu information, easy ordering processes, online tab management and payment, reservation capabilities, and the ability to order food for pickup. Moreover, privacy and security in handling personal and payment information remain critical for user trust and adoption. The ideal app would balance these elements to cater to the diverse preferences and needs of beer garden patrons, ultimately enhancing their overall experience.
User Research Pain Points
1. IA: Difficulty with menu information and specifications as well as unreliable photographies of products
2. Accessibility: Complicated user flow for ordering through a browser
3. Cyber Security: Data security unreliable for online payments
4. Waiting Times: Long waiting periods from order to delivery
Personas
Customer journey map
Sitemap
Lo-Fi Prototypes
Hi-Fi Prototypes
Going Forward
Impact:
Testers have responded positively to the redesigned website, praising its simplicity and the direct staff connection feature. A peer mentioned, 'The improvements really make a difference; even those less familiar with technology can confidently navigate and enjoy the experience.
What I Learned:
I've gained valuable insights into Figma, discovering ways to simplify the prototyping process and enhancing my understanding of user research. The realization that individual opinions may not be representative emphasizes the significance of listening to users and adopting a user-centered design approach.
